How to bury negative information on Google
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It’s ironic that the online reputation management business has an online reputation problem but that seems to be the case. These 9 keys are essential for keeping your online reputation management business spotless. Don’t let yourself get distracted with all of the different strategies you can use to help your client before you’ve been able to outline these 9 keys. They can make all the difference in your brand’s image and can have a huge impact on whether or not you end up in court because of failure to follow the law or to secure results. Additionally, it is important to remember that people will be talking about you. They’ll talk about the brand you’re working with and they’ll talk about your own brand. It isn’t realistic to think that people aren’t talking. So keep that in mind with the reactions that you give and the comments that you make. A little extra thought can make all the difference. Follow these 9 online reputation management keys. It will not only help your clients but also your brand. Online Reputation Management Key #1: Your Ethics Are Important When you’re a reputation manager, it’s possible that you’ll have issues that may cross legal or ethical lines. You’ll thus have a fundamental choice to make: whether you’ll accept or reject your clients based on your ethical concerns. When deciding on your mandate, be sure to learn as much as you can about your clients and their motivations. Being well informed will make this process easier and may determine just how closely their ethics line up with yours outside of the gossip that you may have heard. Online Reputation Management Key #2: Your Client Can’t Test Your Legal Boundaries When dealing with clients from other countries, you need to be aware of what their rules are. Don’t let your customers think that you can get around the FTC rules just because you aren’t located in the US, or vice versa. This is important to remember because you could be liable for any breach of legal boundaries. For example, the FTC are rules regarding fake reviews and are most often the cause of reputation management agencies. The FTC works with the ICPEN. Together they work to reflect the basic truth-in-advertising principles your clients need.
Online Reputation Management Key #3: Know the Correct Way to Ask For Reviews The endorsements that you receive must be truthful and cannot be misleading. Additionally, you can’t have a material connection between the person or company endorsing you and the product or service they’re endorsing. Authorities are interested in the fair collection of reviews, transparency, and the moderation of reviews. As such, you should only help clients that allow you to engage in conversation with their actual clients. Keep in mind that this will not work if you are dealing with a situation where there is a HIPAA compliance issue. However, you can still get fair reviews that are still legal from e-commerce firms and service providers.
Online Reputation Management Key #4: Keep Your Timelines Realistic When your client wants you to do suppression work, that is suppressing negative online information in search engine results, you need to keep a realistic timeline. Doing suppression work can be difficult, and you should be wary of taking on clients if their negative search results have been spreading over more than six months. It will take a massive amount of time to suppress something that negative with something more positive. If your client didn’t get in touch with you right away, you might have to think twice about working with them.