How to remove negative search results from the Web
Negative news removal can be a complex, convoluted and frustrating process. With extensive resources, experience and expertise at our disposal, we are able to remove the headache from the negative news removal process, and to help you repair the damage of bad news while returning you control over your online reputation. First, we look into each unique case to determine if removal is possible. If so, we take every step necessary to initiate removal of the offending news item. In cases where removal isn’t possible, we then design a customized campaign to focus on suppression; a process involving the creation and curation of positive items aimed at helping you safely remove the news content from appearing in Google search results. Regardless of the nature and location of your negative news article, we go to work fast, creating and implementing a strategy that begins the removal and suppression process. Our goal is to build you a better, stronger reputation as soon as possible.
News publications present a unique and often monumental challenge when it comes to online information removal. Not only do most news organizations tend to be incredibly protective of their writers, their content and their sources, but they also rarely hesitate to invoke the First Amendment whenever legal action or otherwise threatens the integrity or existence of something they’ve published.
Couple how protective most publications are with the authoritative position many receive in online search results, and you have a real problem on your hands. Those challenges, along with the spread of bad news through other various online channels, makes news content removal and suppression seem nearly impossible, particularly if you go it alone. Taking steps to remove negative news articles many times requires the exhaustive navigation of numerous legal and editorial loopholes; a process that can cause you a significant amount of time, money and patience.
Even working to remove the news link from Google search results can end up becoming an exercise in futility. Fortunately, we’ve designed bad news removal and suppression processes that help you restore your name and your brand online quickly and effectively.
Search engines play an indispensable role in our information age. They are how we navigate the internet. Without their assistance, most of us would be lost. When access to their functionality is limited, our substantive access to information is limited. This is exactly the point behind the so-called “right to be forgotten”. The term refers to the European Union law that aims to protect privacy by requiring search engines to remove links to certain personal data. More accurately, it is a right to delist. Whatever you want to call it, the law, by design, limits public access to information.
What is the right to be forgotten? In the 1990s, Spanish man Mario Costeja González had financial problems that found their way into an online newspaper piece. Years later, González wanted that past forgotten, but the internet would not forget. González asked the newspaper to remove the article. When it refused, he asked Google to stop linking to it in search results. When it refused, complaints escalated to court proceedings. The proceedings culminated in a May 2014 European Court of Justice decision. The court held Google has an obligation to remove links to personal data that are inadequate, irrelevant, no longer relevant, or excessive. This obligation did not bind the newspaper; only Google was required to remove links to the offending article even if the article itself would remain online. This obligation, which also affects other search engines, is the gist of the right to be forgotten. Google receives a hospital handpass The court held that the right to be forgotten must be “fairly” balanced against the public interest in having access to information. Generally, the right to delist would trump the interests of other internet users. However, in some cases, the balance should be struck the other way and the information should not be removed. In most cases, Google is responsible for striking that balance. Since May 2014, Google has taken requests for the removal of links from its search results. It deals with those requests internally and is publishing quantitative data in its transparency report.
Google has received almost 400,000 requests and has removed more than 500,000 URLs from its search results. Court proceedings are heard in open court, ensuring justice is done and is seen to be done. Google’s process is less transparent. Is it desirable to make a multinational company responsible for balancing fundamental human rights? Scuffles over scope The scope of the right to be forgotten has been contentious. Since May 2014, Google has begrudgingly implemented it in Europe while taking a narrow view of what it must do to comply. It has removed links, but only in its European-domain incarnations, such as google.co.uk. Content that was removed from European search results is still available, even within Europe, by simply using a version of Google from a non-European country. This has upset Europeans. In November 2014, a European Commission working party called for the right to be enforced globally. In May 2015, this was echoed by the French Data Regulator. Google appealed the regulator’s order to expand the delisting worldwide. In September 2015, the appeal was rejected. If Google refused to comply, it could face the prospect of massive fines. Globalised censorship? Google has recently backed down. This week it is expanding its implementation of the right to be forgotten to cover all domain-name iterations of its search engine. This looks like a global expansion of European law, but it should only affect internet users in Europe.
If a user’s device has a European IP address, all versions of Google will have right-to-be-forgotten links removed. If the device has an IP address of any other place, the links will be available. The right still faces implementation issues within Europe. For example, through use of a virtual private network, European internet users should be able to disguise themselves and avoid capture by Google’s IP-based filter. They could then access links that would otherwise be unavailable in that location. It remains to be seen whether Google’s new stance will be acceptable to Europeans. To complicate matters, European authorities agreed in December to a revamped version of the right to be forgotten. The meaning of those changes is not entirely clear. Dealing with digital eternity in Australia After recently considering the matter in its inquiry into serious invasions of privacy in the digital era, the Australian Law Reform Commission found that Australia does not need the right to be forgotten. It did not recommend introduction of a right to delist in Australian law. We should put aside objections that the right to be forgotten is too hard to implement, and focus on the ideological debate that divides most people on the issue. The debate might be characterised as a showdown: privacy and compassion versus information and freedom. But the solution need not be that simplistic. We can agree that privacy matters but reject the right to be forgotten. We should recognise that the right has a negative impact on legitimate journalism. Access to information is an important aspect of the freedom of expression Australians enjoy.
We should also recognise the harm that results when certain content is accessible online. Enactment of a statutory tort for serious invasions of privacy would be a valuable compromise. It should be coupled with steps to improve access to the courts. Measures designed to deter extreme online privacy violations, such as revenge pornography laws, should be welcomed by all. Australia is a small part of a connected world. Australians will be affected as these issues are addressed on a global stage. However we decide to change our laws, increasingly, forgetting will be difficult.